This might be the best beer never made. Using my own personal branding as the brewery’s identity (woodsywerks) I created a fictional beer called Oi! This particular creation was a Rose Lager. I designed the packaging for the can and decided on the catchy tag, ‘sip tha juice’ to add a compelling urgency to taste while tipping my hat to the Hip Hop legend, Rakim.

The commercial was made using Cinema 4d for the 3D elements and Adobe AfterEffects for the animated lettering.

Music on loop used with permission from Vesa Liede (Finland,Uk)

Motion graphics design made with Cinema 4D, Adobe AfterEffects.