To reach the rooftop bar at Netil House takes climbing a challenging set of stairs. But what if the arrows along the way were to misbehave? We captured Scottish Londoner, Iain Bru as he interacted with the stairs and literally tied himself in knots. Behold: Thread A Stair. 

Lettering, logo design, motion design and graphics - Christian Wood

Art direction and dance - Iain Bru

DP - Dan Jose

Music - Brain Rays