To reach the rooftop bar at Netil House takes climbing a challenging set of stairs. But what if the arrows along the way were to misbehave? We captured Scottish Londoner, Iain Bru as he interacted with the stairs and literally tied himself in knots. Behold: Thread A Stair.
Lettering, logo design, motion design and graphics - Christian Wood
Art direction and dance - Iain Bru
DP - Dan Jose
Music - Brain Rays